Video one:

burning oil representing drugs

egg representing brain dropped into oil

eggbrain starts frying over the oil

mans voice asks for any questions from the audience

video two:

woman with a frying pan representing drugs

smashes egg representing brain

egg drops showing what body goes through

smashes plates representing family 

continues smashing things representing friends, money, job, self respect, and future

asks audience if they have any questions

Both of the videos demonstrate an ad using rhetorical strategies. The initial strategy is ethos by opening with a sentence using the word "drugs" or "heroin," which appeals to the ethics of people, knowing that drugs are bad. The second ad uses more of the pathos strategy by demonstrating that using drugs not only affects the user, but the users friends, family, job, self-respect, and future. The smashing of the plates makes the audience (the ad is directed towards potential drug users) think about how a decision they make could destroy everyone around them. Both videos use logos by showing an actual representation of your brain and what using drugs can do to it. The videos both establish credibility at the end by claiming that they belong to the Partnership for a Drug Free America, which is a part of the Office of National Drug Control. Both are affective when directed at potential drug users, but the second add shows the affect on the brain but also on everything else in the users life, while the first focuses only on the brain.