Strong/Army Strong

t-shirt:

Observations:
Back of a black t-shirt with white words:
There's Strong.
Then There's Army Strong
and yellow letters:
goarmy.com

Inferences:
The army says people can be strong, or take it one step further by becoming army strong.
the www. is left out of the website because sometimes people ignore websites

The army has an advertising campaign that says that there are two kinds of strong: just strong, and army strong, which is a step above just strong. This shirt is an effective visual argument towards the intended audience which is similar to those already wearing the t-shirts; young men and women who are interested in going into the military. The shirt is effective because it is not overwhelming, but simple which is important because people usually glance at shirts other people are wearing, so there can't be too much on them.